Instagram Reels’ worst characteristic simply...

With TikTok’s impending doom quick approaching, many customers may discover themselves shopping Instagram Reels in its place. Forward of this potential surge in customers, Instagram is including a brand new characteristic that makes it simpler to see what Reels your pals have favored.

The pinnacle of Instagram, Adam Mosseri, introduced the brand new characteristic in a video message posted to the platform. The brand new characteristic permits Instagram customers to browse a devoted feed of reels their associates have favored.

“We wish Instagram to not solely be a spot the place you eat entertaining content material, however one the place you join over that content material with associates.” Mosseri stated. “Now, while you go to the Reels tab, you’ll see a devoted feed of reels your pals have favored or added a notice to within the prime proper and begin a dialog with them proper there.”

Find out how to discover the brand new Reels tab

Watch out what you want if you don’t need your pals to see it

Instagram

To seek out the brand new devoted reels tab on Instagram, open the app, navigate to Reels, and look within the top-right nook of the web page to see a pill-shaped field with your pals in it. Faucet that, and you will be dropped at the brand new tab. In the event you do not see it but, it is probably as a result of the replace remains to be rolling out. The characteristic is out there within the US to start out.

Mosseri says the characteristic intends to encourage extra conversations with associates about issues they could have in frequent. “We’re doing this as a result of we wish Instagram to be not only a lean-back expertise however a participatory one, a social one, one the place you really discover your pursuits with your pals.”

This characteristic looks like a double-edged sword. I like the thought of interacting with my associates extra simply about Reels they’ve favored, however some customers might desire to maintain the Reels they’ve favored non-public. Will probably be attention-grabbing to see how this characteristic performs out on Instagram. In 2019, Instagram killed a characteristic just like this known as the Following tab, which confirmed customers posts their associates had favored or commented on. Will this characteristic ultimately share the identical destiny because the Following tab? Solely time will inform — however for now, watch out what you want if you don’t need your pals to see it.

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